Chief Marketing Officer - Personal Injury Law Firm Job at Legal Management Group, Culver City, CA

TTBGT1VPYXhaTVVsaWE3aitVbCtsTTJz
  • Legal Management Group
  • Culver City, CA

Job Description

Job Title: Chief Marketing Officer (CMO) Location: 100% In-Office Reports To: CEO Company: Premier California Personal Injury Law Firm About the Firm We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We are seeking a Chief Marketing Officer (CMO) who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability. Position Summary The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems. This is a high-impact, in-office leadership role at the firm’s California headquarters, where close collaboration, accountability, and execution speed are paramount. Key Responsibilities Marketing Strategy & Execution Own and execute the firm’s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more). Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns. Manage external vendors, advertising partners, and agencies with strict performance oversight. Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality. Intake & Conversion Management Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes. Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times. Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency. Data & Performance Optimization Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions. Use marketing analytics and performance data to guide decision-making and optimize channel spend. Identify and fix bottlenecks in the lead-to-case pipeline using real-time data. Drive a culture of testing, measurement, and continuous improvement. Team Leadership & In-Office Culture Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship. Establish and enforce high-performance standards across all marketing and intake staff. Foster a collaborative, driven, and execution-focused team culture. Develop hiring, training, and coaching systems to continually uplevel talent across both departments. Required Qualifications 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns. 5+ years in a leadership role managing both marketing and operations teams. Strong preference for candidates with experience in Personal Injury law or legal marketing. Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools). Proven success in managing intake performance and lead conversion in a high-volume environment. Exceptional analytical skills; ability to derive insight from data and optimize accordingly. Strong leadership presence; capable of driving urgency, accountability, and performance in-person. Hands-on, execution-focused approach with high attention to detail. Preferred Tools & Systems Experience Filevine, Lead Docket (or similar CRM/intake software) Google Analytics, Looker Studio, or Tableau CallRail or call tracking software RingCentral, Time Doctor, and Google Workspace Experience integrating marketing automation with intake workflows Why Join Us? In-office executive leadership with real impact on the firm's growth trajectory Direct line to CEO and decision-making influence across departments Performance-first culture built on data, accountability, and excellence Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets #J-18808-Ljbffr Legal Management Group

Job Tags

Work at office,

Similar Jobs

Hand & Stone Massage and Facial Spa

Licensed Massage Therapist Job at Hand & Stone Massage and Facial Spa

 ...At Hand and Stone, Opportunity Knocks. Over 500 locations open across the U.S. We have opportunities for Massage Therapists, Estheticians, Spa Managers and Spa Associates at all stages of their careers. Full Time, Part Timewe can provide the perfect fit with flexible... 

Lookout Tavern

Nightlife Promoter - North Phoenix Nightclub Lookout Tavern Job at Lookout Tavern

 ...We are seeking a Nightclub Promoter to join our team at Lookout Tavern. As a Nightclub Promoter, you will be responsible for promoting and driving attendance to our nightclub events. You will work closely with our marketing team to develop and implement effective strategies... 

BRISTOL MYERS SQUIBB CHILDRENS HOSPITAL

RWJBarnabas Health is Seeking a Pediatric Hospitalist for the Department of Pediatrics at Newark Beth Israel Medical Center Job at BRISTOL MYERS SQUIBB CHILDRENS HOSPITAL

Contact a Physician Recruiter Job ID: 1091453 Location Facility: Newark Beth Israel Medical Center Address: 201 Lyons Avenue Newark, NJ 07112 Opportunity Criteria Specialty: Pediatrics Profession: Physician (MD,DO, Resident) Details Opportunity...

Ultimate Staffing

Sales - Wholesale Bakery / Baked Goods Job at Ultimate Staffing

 ...At our company, we're more than a bakery - we're a community-driven food business committed to making a positive impact on both sides of the counter. We deliver premium baked goods, exceptional service, and a dependable wholesale experience to partners across Southern... 

Warwick Chiropractic and Massage

Doctor of Chiropractic Associate Job at Warwick Chiropractic and Massage

 ...our patient-focused, mentorship-driven team. With *guaranteed base pay of $75K$96K*, *bonus incentives*, full benefits, and a relocation package, youll have everything you need to build a rewarding career. New grads and seasoned DCs welcometraining, support, and a...