Job Description

Job Description

Job Description

About the Role:

Are you a marketing pro with an eye for design, a passion for furniture, and a knack for creating unforgettable moments? Folklore, the leading event rental company for trend-driven, elevated event vibes is seeking a Brand & Product Marketing Specialist to master the brand voice and take it to the next level. If you are a self-starter eager to make an impact, we encourage you to apply! Send your portfolio to [email protected]. We want to see your social, design, and content magic. Let’s create something amazing together.

Who We Are

Folklore is all about style and creativity. Based in sunny Southern California, we specialize in turning every event into an Instagram-worthy experience with our unique, curated furniture and decor. While SoCal is our home base, we’re constantly on the move, styling iconic events across the country. You can find us on Instagram: AdoreFolklore

What You’ll Do

As our Brand & Product Marketing Specialist, you’ll be the voice, vibe, and vision behind Folklore’s online and offline presence. You’ll develop and execute marketing strategies to promote our brand and products by:

• Growing Our Social Media: Build a loyal online following by curating stunning posts, sliding into DMs, and engaging with the event community.
• Creating Killer Content: Think custom design boards for clients, behind-the-scenes Instagram Stories, and jaw-dropping photoshoots that scream sophistication.
• Perfect the Branding: Ensure everything we do reflects our elevated, trend-setting identity.
• Email Like a Pro: Craft emails that don’t just get opened—they get people inspired and booking.
• Design Stuff: Use your Photoshop and Illustrator skills to whip up graphics that stop the scroll.
• Master SEO + Google Ads: Make sure Folklore is the name people find when they’re searching for stylish event rentals.
• Be Everywhere: Constantly engage with our posts, tag clients, and build connections with movers and shakers in the industry.
• Build Connections: Feed your curiosity by researching and analyzing our target audiences, competitors, and trends to identify opportunities to connect with potential clients

What We're Looking For

We want someone who:

• Lives and breathes events and furniture.
• Knows the key players in the event world and stays on top of trends.
• Has 3+ years of marketing experience in a creative, elevated, or event-related industry.
• Can rock Adobe Creative Suite like a pro (especially Photoshop and Illustrator).
• Understands how to use social media to build communities and start conversations.
• Has experience with Google Ads and SEO—bonus points if you can show off some impressive results.
• Writes copy that’s smart, on-brand, and captivating.
• Thrives in a fast-paced, creative environment and isn’t afraid to bring bold ideas to the table.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3+ years of experience in brand/product marketing in a creative, elevated environment or event-related industry
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills
• Proficiency in Google Office Suite, Adobe Creative Suite, Photoshop, & illustrator

Pay: Depends on experience (Within the posted range)
Benefits: Includes Medical, Dental, Vision, 401K, and PTO
Location: Oceanside, CA (Must be able to work onsite, this is not a remote position)
Travel: Must be willing to travel up 25% for content creation

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