Social Media Manager Job at CentralParkWest, New York, NY

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  • CentralParkWest
  • New York, NY

Job Description

Job Description

Job Description

POSITION SUMMARY

The Social Media Manager will support the development and execution of content strategies that drive channel growth, community engagement, and e-commerce performance. This role is hands-on and highly collaborative, working closely with marketing, creative, and e-commerce teams to bring brand stories to life across social platforms.

 

RESPONSIBILITIES

  • Assist with daily social posting across owned channels including Instagram, TikTok, Facebook, and Pinterest.
  • Create and manage monthly content calendars aligned with brand moments, giveaways, influencer activations, and campaign support.
  • Collaborate with digital marketing, communications, and e-commerce teams to support key brand initiatives.
  • Monitor social channels and actively engage with the community through comments, likes, and direct interactions.
  • Track and analyze performance metrics, sharing insights and recommendations to optimize content and strategy.
  • Stay current on social media trends and assist in adapting content strategies as platforms and trends evolve.
  • Support content production, including assisting with shoots and content creation as needed.
  • Maintain day-to-day management of all social media accounts and communications across platforms.
  • Assist with concepting, briefing, and storyboarding for social content.
  • Support shoot production logistics, including pulling products and props in partnership with the styling and creative teams.
  • Help prepare pre-production decks and attend social shoots to support content creators and post-production deliverables.

 

QUALIFICATIONS

  • 3+ years of experience supporting or managing social media strategy and execution.
  • Proven ability to create engaging social content and support audience growth and engagement.
  • Strong working knowledge of major social platforms including Instagram, TikTok, Facebook, and Pinterest.
  • Data-driven mindset with the ability to analyze performance and translate insights into action.
  • Creative, collaborative, and solutions-oriented approach.
  • Strong verbal and written communication skills with an eye for storytelling.
  • Organized and detail-oriented, with the ability to prioritize and multitask in a fast-paced environment.
  • Resourceful, adaptable, and proactive.

 

COMPENSATION

$55,000 – $60,000 base salary

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